L’ARTIGIANO GELATO has a clear vision: to introduce the real flavors of Italian Gelato to America while nurturing a deep appreciation for the authentic Italian way of life.
Now, picture the charm of the iconic Fiat 500 reimagined as a Gelato Cart, roaming the streets with the enduring appeal of its original 1957 design.
L’ARTIGIANO GELATO has a clear vision: to introduce the real flavors of Italian Gelato to America while nurturing a deep appreciation for the authentic Italian way of life.
Envision the year 1957, a crucial time of economic growth when the Fiat 500 emerged as a symbol of renewed prosperity.
Designed by Dante Giacosa, the “Nuova Fiat 500” became a representation of post-war dreams, crafting a new, modern way of living.
Now, picture the charm of the iconic Fiat 500 reimagined as a Gelato Cart, roaming the streets with the enduring appeal of its original 1957 design.
This blend of iconic Italian symbols marks the meeting point of two fundamental aspects of Italian culture, turning an everyday encounter into a true feast for the taste, sight, and soul.
DESIGN
DESIGN
THE FIAT 500 IS AN ICON OF THE AUTOMOBILE’S HISTORY WHICH HAS CHANGED THE WAY TO DESIGN AND PRODUCE CARS ETERNALLY
THE FIAT 500 IS AN ICON OF THE AUTOMOBILE’S HISTORY WHICH HAS CHANGED THE WAY TO DESIGN AND PRODUCE CARS ETERNALLY
WITH THIS CAR, THE “500” BOOMING HAD STARTED, PEOPLE GRAVITATE TOWARDS THE SMALL CAR, SALES GREW RAPIDLY AND HAD BECOME A SOCIAL PHENOMENON.
In 1957 the car that gave the greatest luster to the company around the world was born as: “NUOVA FIAT 500”. The vehicle design on this first series was plain even for that era, it lacked the chromium plating loved by Italians during those years.
Therefore, the automobile’s company made new technical and aesthetic changes to fix the car: firstly switched the grey color to a green/light blue color and displayed “Nuova 500” on the back of the car.
